When you need to protect your brand with Paid Media
You will likely be recommended by your paid media staff or agency partner to always buy branded search keywords in Google/Bing/Amazon as it typically results in the highest-converting traffic that you...
View ArticleWhat does the $18.5b Snapchat IPO mean to your tech business? Nothing.
Unicorn Valuations (billion dollar+) are what fill most of the news these days. There are shows spinning out (IE: Silicon Valley on HBO) and if you were not that connected to the tech industry, you...
View ArticleNew website conversion issues and evolutionary web design
Have you ever gone to a large site like Amazon or Google only to see that everything has changed? You haven’t, and you won’t! They make incremental changes to their site over time by testing data to...
View ArticleMVP / Lean first methodology is not just for app companies
Many of you have heard the concept “Lean Startup” or “Most Viable Product”. This is being thrown around as a term a lot in the software industry, but I have not seen it translate much to lead...
View ArticleImportance of Website Speed for Conversions
One of the most over-looked items when it comes to improving conversion rates is site speed. There is a bunch of data out there that supports this and can be easily found, but it’s becoming...
View ArticleIncrease Conversions with Time Sensitive Promotions
This might seem like a small item, but hands down if you are selling something on your site, you need to motivate people and give them a compelling reason to pull the trigger on an offer. Have you ever...
View ArticleInternet Business Insights Volume #1 – Full Article
Hey All, Here is Volume #1 of my Internet Insights Newsletter in its entirety. If you prefer to see the topics in summary/clickable form, click here. MVP / Lean first methodology is not just for app...
View ArticleLaunching a New Website? Keep SEO in Mind
This is going to be an obvious one to many of you, but it is amazing how pure play design/dev shops are not planning website transitions with SEO in mind. In the last several months I have seen several...
View ArticleKickstarter is a marketing platform, not a funding strategy
I am sure most of you are familiar with crowd funding platforms like Kickstarter and Indiegogo, but there is a lot of misconception on how companies utilize these platforms. You are not raising money...
View ArticleHow long does it take to rank for SEO?
Our head of SEO and Analytics found this interesting article and felt it was relevant to send out. SEO still has the largest ROI/Profit return than any online marketing tactic with maybe the exception...
View ArticleSelling to Amazon or selling through Amazon? Vendor And Seller Central.
Amazon is capturing over 50% of online commerce transactions in the US, and it’s only going up. Although it has taken longer than I predicted, big brands and agencies are finally understanding that...
View ArticleDirect to Consumer Brands, what to do with Amazon?
I have recently gotten into the Amazon management business and many brands don’t know where to lump Amazon as a partner. If you spoke to 10 brands about Amazon, 8 would hate them, 1 would be confused...
View Article3 Ways Digital Marketing in the Health Category is Different Than Other Markets
CHECK OUT MY NEW PAPER: CHALLENGES FACING HEALTHCARE DIGITAL MARKETERS For several years, our agencies have worked with healthcare brands and companies selling health-related products. We’ve developed...
View ArticleChallenges and Considerations for Digital Marketers in Healthcare
It’s been 20 years since I started my digital-first agency. Roughly 8 years ago, we started dabbling in the healthcare vertical. There are several differences that the healthcare category has as...
View ArticleUnderstand CCPA Compliance in 10-minutes
There is a ton of confusing and incorrect information and assumptions circulating the web on the CCPA (California Consumer Protection Privacy Act). I created a quick “Cliffs Notes” version of what we...
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