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Hotels.com gets an ‘F’ rating on their PPC campaign
Whoever is running the hotels.com ppc campaign should be fired. It is mine and my wives 10 year anniversary coming up next month so I am thinking we can go to Santa Barbara and have a nice long...
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New Google Local Search Results – 7 pack gone?
I just ran into this for the first time today. I really like the new layout of Google Local. It is a less “Force-Fed” version of local results. I really hope that it is the new norm. Especially because...
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Website Speed, Usability and SEO
An often overlooked issue online is website speed. In fact, at the time of creating this post, the website you are on is probably having its own speed issues, which I am currently working on. Web page...
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Now Amex is running Paid Search Campaigns. Whats Next? Visa going to run...
I have seen about everyone and their mother call themselves a search firm. I guess Amex saw all of the spending done at Google via card holders and they decided to also manage search campaigns. Whats...
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A Social Media Revolution – Fun Social Media Statistics
I found this really cool video online, talking about all of the growth points with Social Media over the last few years. Really Interesting. The video is at the link below, I summarized some...
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Tips on how to hire an SEO company / employee
Hiring an SEO is a very difficult thing to do. I have been hiring them for years as employees, I couldn’t imagine knowing how to weed through the garbage if I did not have the knowledge that I do of...
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Google Farmer Update – Who Should Care?
This is going to be one of the shorter posts I have written. I am getting a lot of questions in regards to the Google Farmer algorithm update so I thought I would put down a couple of notes on the...
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What you need to know about Google Suggestions, Live Search
I did a post over at ReputationManagers.com about Google suggest and how it works, check it out: Early this month we talked about some news that Google removed “Scam” as an auto-suggestion in its...
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The Problems With Selling Lower Priced Point Items Online
Long ago, in an internet day far far away, you could very easily sell a $30 or lower price point product online. These were the days when traffic was cheap and getting your site ranked in the search...
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Incubate.com In The News
I forgot to post this last month. My Incubator, Incubate.com, made the SD Union Tribune. Check it out here: Danny DeMichele in the UT Bookmark It Hide Sites
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6 Things Amazon Sellers Are Doing Wrong
Fact: Third party sellers were responsible for 39% of units sold on Amazon in Q4 f 2012. Want a bigger piece of the Amazon pie? Focus on your product rankings for searches on Amazon. Amazon Rankings...
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Ranking in 2013: What You Need to Know
Searchmetrics recently released a great study on the ranking factors for 2013. With the most current Panda Update shaking things up in the world of SEO again, it is imperative...
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5 CRO Tools That Make Conversion Rate Optimization Better
If your company isn’t devoting resources to improving the conversion rate of your website you’re very likely leaving money on the table on a daily basis. Note: None of the links below are affiliate...
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CRO is Imperative for Any Successful Paid Search Campaign
A couple weeks ago our CRO Director Keith Lovgren wrote an excellent piece on “5 CRO Tools That Make Conversion Rate Optimization Better”. I wanted to follow up on this and why I think CRO is...
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Google / Bing – if you want sites to follow guidelines, make it fair
Duanne Foster of Bing came out and spoke against artificial link building. You can read the full post here. In summary, Bing appears to be gearing up to take action against people getting links for the...
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Radical Vs. Evolutionary Web Design – Which works best?
Evolutionary web design is not my idea, nor is it a new idea, it is just often overlooked. I figured I would resurface the differences and options between the two. Every 2-3 years, a company decides...
View ArticleConversion Rate Optimization, Beyond the Test (Teaser)
We are doing a lot of Conversion Rate Optimization (CRO) of late. With the traffic costs going through the roof, and organic SEO much less predictable, optimizing your site for conversion should be a...
View ArticleTips on how to hire an SEO company / employee
Hiring an SEO is a very difficult thing to do. I have been hiring them for years as employees, I couldn’t imagine knowing how to weed through the garbage if I did not have the knowledge that I do of...
View ArticleGoogle Farmer Update – Who Should Care?
This is going to be one of the shorter posts I have written. I am getting a lot of questions in regards to the Google Farmer algorithm update so I thought I would put down a couple of notes on the...
View ArticleB2B Marketing, B2C Marketing, They are the same – They are all human
Often times when I meet a prospect for the first time, its starts off with “do you have B2B (business to business) or B2C (business to consumer) experience?” I have both, however, when you are dealing...
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