To Raise Money or Not Raise Money – Bite-Sized Business Advice
I have been giving more and more advice to entrepreneurs lately telling them not to raise money. Focus on building a good business, profitably, and then think about raising money once you prove it....
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Google Lies, Content On Your Site is Near Worthless
I know this thought is not a new one, but I figured I would write a post that I can direct people to as I am arguing this point more than I would like to. First of, content is not totally worthless,...
View Article10 Tips on Selling Your Service Business / Agency
My experience in buying and selling businesses have been entirely in the digital agency space, but for the most part, all companies look at buying service businesses the same. Below is a non-sequential...
View ArticleWhy Month To Month Contracts Beat Long Term Contracts
Traditionally in service businesses, it’s the job of the sales person to get as many months contracted in for a client as possible. However, looking at my own data on month to month versus fixed term...
View ArticleInternet Business Insights Vol #1
I am putting out a monthly newsletter with insights that I learned from that month with clients or businesses I am involved in. If you want to get added to the list, email me! General Internet Business...
View ArticleIncrease Conversions with Time Sensitive Promotions
This might seem like a small item, but hands down if you are selling something on your site, you need to motivate people and give them a compelling reason to pull the trigger on an offer. Have you ever...
View ArticleDirect to Consumer Brands, what to do with Amazon?
I have recently gotten into the Amazon management business and many brands don’t know where to lump Amazon as a partner. If you spoke to 10 brands about Amazon, 8 would hate them, 1 would be confused...
View ArticleLaunching a New Website? Keep SEO in Mind
This is going to be an obvious one to many of you, but it is amazing how pure play design/dev shops are not planning website transitions with SEO in mind. In the last several months I have seen several...
View ArticleKickstarter is a marketing platform, not a funding strategy
I am sure most of you are familiar with crowd funding platforms like Kickstarter and Indiegogo, but there is a lot of misconception on how companies utilize these platforms. You are not raising money...
View ArticleHow long does it take to rank for SEO?
Our head of SEO and Analytics found this interesting article and felt it was relevant to send out. SEO still has the largest ROI/Profit return than any online marketing tactic with maybe the exception...
View ArticleWhen you need to protect your brand with Paid Media
You will likely be recommended by your paid media staff or agency partner to always buy branded search keywords in Google/Bing/Amazon as it typically results in the highest-converting traffic that you...
View ArticleWhat does the $18.5b Snapchat IPO mean to your tech business? Nothing.
Unicorn Valuations (billion dollar+) are what fill most of the news these days. There are shows spinning out (IE: Silicon Valley on HBO) and if you were not that connected to the tech industry, you...
View ArticleNew website conversion issues and evolutionary web design
Have you ever gone to a large site like Amazon or Google only to see that everything has changed? You haven’t, and you won’t! They make incremental changes to their site over time by testing data to...
View ArticleMVP / Lean first methodology is not just for app companies
Many of you have heard the concept “Lean Startup” or “Most Viable Product”. This is being thrown around as a term a lot in the software industry, but I have not seen it translate much to lead...
View ArticleImportance of Website Speed for Conversions
One of the most over-looked items when it comes to improving conversion rates is site speed. There is a bunch of data out there that supports this and can be easily found, but it’s becoming...
View ArticleIncrease Conversions with Time Sensitive Promotions
This might seem like a small item, but hands down if you are selling something on your site, you need to motivate people and give them a compelling reason to pull the trigger on an offer. Have you ever...
View ArticleInternet Business Insights Volume #1 – Full Article
Hey All, Here is Volume #1 of my Internet Insights Newsletter in its entirety. If you prefer to see the topics in summary/clickable form, click here. MVP / Lean first methodology is not just for app...
View ArticleLaunching a New Website? Keep SEO in Mind
This is going to be an obvious one to many of you, but it is amazing how pure play design/dev shops are not planning website transitions with SEO in mind. In the last several months I have seen several...
View ArticleKickstarter is a marketing platform, not a funding strategy
I am sure most of you are familiar with crowd funding platforms like Kickstarter and Indiegogo, but there is a lot of misconception on how companies utilize these platforms. You are not raising money...
View ArticleHow long does it take to rank for SEO?
Our head of SEO and Analytics found this interesting article and felt it was relevant to send out. SEO still has the largest ROI/Profit return than any online marketing tactic with maybe the exception...
View Article