Selling to Amazon or selling through Amazon? Vendor And Seller Central.
Amazon is capturing over 50% of online commerce transactions in the US, and it’s only going up. Although it has taken longer than I predicted, big brands and agencies are finally understanding that...
View ArticleDirect to Consumer Brands, what to do with Amazon?
I have recently gotten into the Amazon management business and many brands don’t know where to lump Amazon as a partner. If you spoke to 10 brands about Amazon, 8 would hate them, 1 would be confused...
View Article3 Ways Digital Marketing in the Health Category is Different Than Other Markets
CHECK OUT MY NEW PAPER: CHALLENGES FACING HEALTHCARE DIGITAL MARKETERS For several years, our agencies have worked with healthcare brands and companies selling health-related products. We’ve developed...
View ArticleChallenges and Considerations for Digital Marketers in Healthcare
It’s been 20 years since I started my digital-first agency. Roughly 8 years ago, we started dabbling in the healthcare vertical. There are several differences that the healthcare category has as...
View ArticleUnderstand CCPA Compliance in 10-minutes
There is a ton of confusing and incorrect information and assumptions circulating the web on the CCPA (California Consumer Protection Privacy Act). I created a quick “Cliffs Notes” version of what we...
View Article