I found this really cool video online, talking about all of the growth points with Social Media over the last few years. Really Interesting. The video is at the link below, I summarized some interesting social media statistics from it below.
Video: http://www.distilled.co.uk/blog/social-media/social-media-is-not-new/
Social Media Statistics extracted from this video in case you dont want to watch it (although I recommend you do!)
- -BY 2010 Gen Y will out number Baby Boomers.
- -96% of Gen Y have joined a social network.
- -Social Media has overtaken porn as the #1 activity on the Web.
- -1 out of 8 couples married in the U. S. last year met via social media.
- -Years to reach 50 million users (Radio : 38 Years, TV : 13 Years, INTERNET: 4 Years, IPOD: 3 Years)
- -Facebook : Added 100 million users in less then 9 months.
- -Ipod application downloads hit 1 Billion in 9 months.
- -If Facebook were a country it would be the world’s 4th largest (1: China. 2: India, 3: United states, 4: Facebook, 5: Indonesia, 6: Brazil, 7: Pakistan, 8: Bangladesh)
- -China ‘s QZone is larger with over 300 million using their services.
- -2009 US Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction.
- -1 in 6 higher education students are enrolled in online curriculum.
- -80% of companies are using Linkedin as their primary tool to find employees.
- -The fastest growing segment on Facebook is 55-65 year-old females.
- -Ashton Kutcher and Ellen DeGeneres have more twitter followers than the entire population of Ireland, Morway and Panama.
- -80% of Twitter usage is on mobile devices people update anywhere, anytime. (Imagine what that means for bad customer experiences?)
- -Generation Y and Z consider e-mail passé.
- -In 2009 Boston College stop distributing e-mail addresses to incoming freshman.
- -What happens in Vegas stays on Facebook/Twitter/ Orkut/ bebo/ Flickr/ digg/ myspace/ YOU Tube.
- -YOU Tube is the 2nd largest search engine in the world.
- -You Tube >1,000,000,000 videos.
- -WIKIPEDIA has over 13 million articles (Studies show it’s more accurate than Encyclopedia Britannica).
- -If you were paid $1 for every time an article was posted on WIKIPEDIA You would earn $ 156.23 PER HOUR.
- -There are over 200,000,000 Blogs on the web.
- -54% of bloggers post content or tweet daily.
- -25% of search results for the world’s Top 20 largest brands are links to user-generated content.
- -34% of bloggers post opinions about products & brands.
- -People care more about how their social graph ranks products and services than how Google ranks them. 78% of consumers trust peer. recommendations. Only 14 % trust advertisements.
- -Only 18% of tradditonal TV campaigns generate a positive ROI.
- -90% of people that can TiVo ads do.
- -Hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009.
- -70% of 18-to-34-year-olds have watched TV on the web….only 33% have ever viewed a show on DVR/TiVo.
- -25% of Americans in the past month said they watched a short video on their phone.
- -35% of book sales on Amazon are for the kindle.
- -24 of the 25 Largest Newspaper are Experiencing Record Declines in Circulation.
- -We no longer search for the news, the news finds us.
- -In the near future we will no longer search for products and services, they will find us via social media.
- -Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
- -More than 1.5 million pieces of content (Web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook daily.
- -Successful companies in social media act more like Dale Carnegie and less like David Ogilvy – Listening First and Selling Second.
- -Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
